DSpace Collection:
https://ah.lib.nccu.edu.tw/handle/140.119/2294
2024-03-29T10:41:09Z中國社群媒體之亞洲發展策略--以TikTok為例
https://ah.lib.nccu.edu.tw/handle/140.119/147737
題名: 中國社群媒體之亞洲發展策略--以TikTok為例
Authors: 黃彥銘; Huang, Yan-Ming
摘要: 中國的社群媒體產業正在全球快速發展,尤其是 TikTok 最受矚目。 然而,TikTok 在進入各國市場後,受到來自不同程度的政府關注和審 查,各國政府開始審視 TikTok 所帶來的資訊以及其影響力,其海外傳 播過程中,TikTok 如何保持其競爭能力,進一步擴展其在全球的影響 力。\n其中,亞洲更是 TikTok 國際化的起點,本研究基於 C-SOP、動態 競爭理論等分析框架,主要以分析 TikTok 在東亞市場、以及部分南 亞與西亞的發展現狀和競爭對手及競爭情況。接著,本研究將會討論 TikTok 在上述這些亞洲國家的市場佔有率、用戶特點和使用情況,以 及透過爬梳中國社群媒體在亞洲各國市場的發展策略和推廣方式來了 解亞洲市場的市場規模和發展潛力,以及 TikTok 在亞洲市場的主要競 爭對手和其市場策略。\n本研究也將 TikTok 的發展歷程分為三個階段來討論:國際化準備 階段(2015-2017 年)、國際化實踐階段(2017-2019 年)、國際化深化 階段(2019 年至今)。前兩個階段,通過穩定產出的方式推出在中國 國內運營較為成功的產品,再通過收購的方式投資收購同領域協同產 品,分別著眼於新聞資訊、短影音的同業;第三個階段,利用前期海 外業務發展經驗,推出多款產品,堅持多元化發展。儘管台灣目前有 Dcard、17Live 等新興的社群媒體,但台灣媒體企業仍難以突破除了 台灣以外的市場,期待本研究有助於台灣本土之社群媒體的國際化發 展,作為後進之參考。; In recent years, TikTok has become one of the most popular social media plat- forms globally. The short-video app has rapidly risen in the Asian market, particu- larly as a leader in the field of short-video platforms. However, since entering various international markets, TikTok has come under scrutiny from governments worldwide due to concerns over its content and influence. As a result, one of the primary areas of investigation in this study is how TikTok can sustain its competitive edge, and continue to expand its global influence.\nAsia is an essential starting point for TikTok’s internationalization. Using an- alytical frameworks such as C-SOP,and Dynamic competition, this study analyzes TikTok’s current development status in the Asian market, its market environment, and competition. The study further examines TikTok’s market share, user charac- teristics, usage patterns, marketing strategies, and promotion methods in different Asian countries. Additionally, it explores the market size and development potential of the Asian market and its major competitors and market strategies.\nThe study also divides TikTok’s development history into three stages: inter- nationalization preparation stage (2015-2017), international practice stage (2017- 2019), and deepening stage of internationalization (2019-present). During the first two stages, TikTok introduced successful products within China through stable out- put and invested in and acquired similar products in the field of news information and short-video content. In the third stage, based on prior experience in overseas business development, TikTok launched multiple products and persisted in diversified development. Despite emerging social media platforms such as Dcard and 17Live in Taiwan, they have yet to break through markets outside of Taiwan. This study hopes to contribute to the internationalization of Taiwan’s local social media and serve as a reference for latecomers.
描述: 碩士; 國立政治大學; 國家發展研究所; 1092610052023-10-03T02:45:39Z中國「一帶一路」倡議的地緣政治分析:以南亞地區的經濟走廊為例
https://ah.lib.nccu.edu.tw/handle/140.119/147293
題名: 中國「一帶一路」倡議的地緣政治分析:以南亞地區的經濟走廊為例; A Geopolitical Analysis of China`s `Belt and Road Initiative`: the Case Studies of the Economic Corridors in the South Asia
Authors: 簡嘉瑩; Chien, Chia-Ying
摘要: 「一帶一路」倡議(One Belt One Road, OBOR,或稱The Belt and Road Initiative, BRI)是中國提出的一項重要戰略,旨在促進亞歐非大陸的經濟合作與發展。由於倡議涉及區域廣泛且兼具海陸兩項地理性質,使其充滿地緣政治理論的相關討論;其中,以經濟走廊中的中巴經濟走廊和孟中印緬經濟走廊最具地緣價值。本文以地緣政治理論中的海權論與陸權論作為主要的分析途徑,檢視並試圖回答「一帶一路的地緣政治思考及其在地緣政治理論上之應用為何?」以及「一帶一路涉及之地區對地緣政治意涵的感知與反應為何?」。結論發現,經濟走廊建設中充滿地緣政治理論的身影,港口建設符合海權論的要素、道路聯通切合陸權論的核心;此外,倡議也具有多重意義,除可提升整體經濟發展、促進區域經濟平衡、邊疆地區的開發,也有助於確保能源安全,透過基礎設施的聯通促進沿線地區的整合,形成地緣經濟同時建立地緣政治影響力。; The \"Belt and Road\" initiative, also known as OBOR or BRI, is a significant Chinese strategy aimed at boosting economic cooperation and development across Asia, Europe, and Africa. This initiative encompasses both land and sea routes, sparking discussions related to geopolitical theories. Key economic corridors within this initiative, like the China-Pakistan Economic Corridor (CPEC) and the Bangladesh-China-India-Myanmar Economic Corridor (BCIM), hold substantial geopolitical value. Using the theories of \"sea power\" and \"land power,\" this study examines the initiative`s geopolitical implications and its application in geopolitical theories. It also explores how involved regions perceive and respond to its geopolitical impacts. The analysis reveals that economic corridor construction embodies key geopolitical theory elements, contributing to economic growth, regional balance, border development, energy security, and the establishment of both geoeconomic and geopolitical influence.
描述: 碩士; 國立政治大學; 國家發展研究所; 1082610122023-09-01T08:27:27Z製造一個理想的英文老師:以台灣爲例
https://ah.lib.nccu.edu.tw/handle/140.119/146500
題名: 製造一個理想的英文老師:以台灣爲例; The Making of an Ideal English Teacher: The case of Taiwan
Authors: 麥傑米; James McCatherin
摘要: 本研究分析臺灣英語教育產業關於種族和語言的社會建構是否導致了對於「理想化的母語英語教師」的建構。本論文將分析全球 TESOL(英語教學為第二語言)相關研究藉此審查台灣英文產業的「理想化的母語英語教師」與全球如何比較。本研究運用社會建構主義的方法,分析了「母語者主義」、「臺灣民族中心主義」和「歧視性的潛規則」在該行業中的體現。同時,我們也探討如上社會建構的變化與未來的傾向。本研究進行了多元方法的初級研究主要的數據收集方法包括半結構式訪談和問卷調查,對教師和家長進行調查。此外,本研究還分析了媒體記錄和現有學術研究的分析作為次級數據。我們的數據表明,雖然臺灣的種族建構與全球 TESOL 行業有相似之處,但台灣英語產業也受到臺灣特定社會背景的獨特影響。數據進一步顯示,這樣的建構似乎創造了一個偏愛母語講師,特別是白人/西方外貌教師。相關分析還表明,在該行業中,亞洲教師和皮膚較「黑」的教師似乎受到最多的歧視與不公平。我們的結論是,在臺灣的 TESOL 行業中,相關社會建構仍然對本產業產生負面影響,也導致行業裏歧視性的潛規則。盡管如此我們的分析指出這些社會建構正在發生變化也不能算是完全普遍性的。關於多元化,臺灣似乎正處於重大社會變革之中。這表明,臺灣的 TESOL 行業在未來可能會更加開放、公正和多元,但目前仍需改善環境。; This study aims to examine whether social constructions related to race and language in Taiwan lead to the construction of an ‘idealized native English teacher` in Taiwan’s TESOL industry as well as how this may differ from similar phenomena seen in the global TESOL industry. We also asked if and how these constructions are changing over time. Our analysis, which takes a social constructionist approach, analyses how the themes of ‘Native Speakerism’, ‘Tai ethnocentrism’, and discriminatory practices may manifest within the industry. Primary methods of data collection included semi- structured interviews and questionnaires to both teachers and parents as its primary methods of data collection. This study also used archived media records and analysis of existing academic research as secondary data. We conclude that racialized constructions within Taiwan’s TESOL industry remain significant but may be changing. Our data suggested that while racial constructions in Taiwan do hold similarities to those in the global TESOL industry, they are also uniquely influenced by Taiwan’s specific social context. Data further suggests that such constructions appear to have created an industry where Native speakers and especially teachers of white/ western appearance are most desired and have the most privilege professionally. Relatedly, analysis showed that Asian teachers and teachers with ‘dark’ skin appear to be most affected by discriminatory practices in the industry. Lastly, our data also demonstrated that such constructions are not universal, and that Taiwan may be in the midst of significant social change. This suggests that Taiwan’s TESOL industry may become more open, just, and welcoming to diversity in the future, but that there is still significant progress to be made.
描述: 碩士; 國立政治大學; 國家發展研究所; 1102610232023-08-02T05:46:46Z兒少與家庭關懷服務之家庭暴力防治效果-以安康平價住宅為例
https://ah.lib.nccu.edu.tw/handle/140.119/146499
題名: 兒少與家庭關懷服務之家庭暴力防治效果-以安康平價住宅為例; Youth and family services for domestic violence prevention: A case study of An-Kang low-cost housing
Authors: 簡伶禎; Chien, Ling-Chen
摘要: 臺北市平價住宅為臺北市政府於1980年代所興建,其中安康平宅戶數聚落最大,社區中長期存在貧窮、弱勢集中等議題,當鄰里環境因素與家內弱勢因素匯聚時,易形成家庭暴力的高風險家庭。本研究利用臺北市家庭暴力暨性侵害防治中心所建置的家暴地圖資料庫,檢視安康平宅所在之文山區明義里自2016年至2021年之家庭暴力數量與類型,並透過差異中之差異法、合成控制法及合成差異中之差異法,發現國立政治大學「興隆安康‧共好文山」大學社會責任計畫之兒少與家庭關懷相關方案介入後,明義里兒少保護案件數量及盛行率均顯著下降。; Low-cost housing in Taipei City was constructed by the Taipei City Government in the 1980s. Among them, An-Kang low-cost housing is the largest settlement, where issues such as poverty and the concentration of vulnerable populations have long existed. When neighborhood environmental factors combine with domestic vulnerabilities, it can create a high-risk environment for domestic violence within families. In this paper, we utilized the domestic violence mapping database established by the Taipei Domestic Violence and Sexual Assault Prevention Center to examine the quantity and types of domestic violence cases in Mingyi Village, Wenshan District, where An-Kang low-cost housing is located, from 2016 to 2021. By employing the Difference-in-Differences, Synthetic Control Method, and Synthetic Difference-in-Differences approaches, we found a significant decrease in the number and prevalence rate of child protection cases in Mingyi Village after the implementation of youth and family services related to the Prospering Ankang-Benefiting Wenshan Project at National Chengchi University.
描述: 碩士; 國立政治大學; 國家發展研究所; 1092610202023-08-02T05:46:20Z