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https://ah.lib.nccu.edu.tw/handle/140.119/100321
題名: | Antecedents and Consequences of Trust in Using Mobile Banking | 作者: | Yu, Chian-Son | 關鍵詞: | Trust;Mobile Banking;Trust Antecedents;Trust Consequences;Mobile Services | 日期: | Mar-2015 | 上傳時間: | 16-Aug-2016 | 摘要: | Because large amount of literature identifies trust as a crucial factor in the success of mobile banking, this study aims to illuminate the link from trust`s precursors, itself, to its outcome in the context of mobile banking. After surveying 356 potential customers and 247 current customers, the empirical results indicate that trust significantly influences potential users` intention to use mobile banking and current users` commitment to use mobile banking. Regarding current customers, the results reveal that situational normality, structural assurance, knowledge-incurred trust, personal-incurred trust, and calculative-incurred trust, in that order of relative power, considerably affect trust belief in mobile banking. As for potential customers, the results reveal that personal-incurred trust, knowledge-incurred trust, structural assurance and situational normality, in that order of relative influences, considerably affect trust belief in mobile banking. Given that the level of influence of trust`s antecedents in generating consumers trust varies across potential customers and current customers, banks are advised to strengthen different trust resources to meet the main concerns of different customer groups. | 關聯: | 資管評論, 20(2), 27-56 MIS review |
資料類型: | article | DOI: | http://dx.doi.org/10.6131/MISR.2015.2002.02 |
Appears in Collections: | 期刊論文 |
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20(2)-27-56.pdf | 360.94 kB | Adobe PDF2 | View/Open |
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