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https://ah.nccu.edu.tw/handle/140.119/103472
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| Title: | 企業公民新聞報導對公眾認知的影響：從企業形象與關係建立談起 |
| Authors: | 楊意菁 |
| Keywords: | 公共溝通;公眾認知;企業公民;企業社會責任;新聞報導 Corporate citizenship;Corporate social responsibility;News coverage;Public communication;Public perception |
| Date: | 2014-01 |
| Issue Date: | 2016-11-07 15:45:40 (UTC+8) |
| Relation: | 廣告學研究, 41, 1-38 |
| Data Type: | article |
| Appears in Collections: | [廣告學研究] 期刊論文 |
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