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https://ah.lib.nccu.edu.tw/handle/140.119/103793
題名: | A Categorization Approach to Market Segmentation | 作者: | 樓永堅 Lou, Yung-Chien |
日期: | Jun-1995 | 上傳時間: | 11-Nov-2016 | 摘要: | 本文建議一新的市場區隔方法,以消費者的品牌選擇一類別資料,為區隔基礎。品牌選擇代表消費者對行銷組合的回應,因此,消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先,將探討有關市場區隔之文獻,接著說明建議的方法及其可能的延伸。 An alternative market segmentation approach is proposed. The aggregation process is based on the consumers` brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed. |
關聯: | 國立政治大學學報, 70 part 2,329-342 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
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File | Description | Size | Format | |
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70-2-329.pdf | 1.15 MB | Adobe PDF2 | View/Open |
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