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https://ah.lib.nccu.edu.tw/handle/140.119/111893| 題名: | Facebook情緒按紐使用與連結強度之探討：以互依我為調節變項 The impact of tie strength on use of Facebook reaction buttons: interdependent self-construal as a moderator |
作者: | 林宛瑩 Lin, Wan Ying |
貢獻者: | 張卿卿 Chang, Ching Ching 林宛瑩 Lin, Wan Ying |
關鍵詞: | 情緒按鈕 連結強度 情緒感染 互依我 自我建構 |
日期: | 2017 | 上傳時間: | 10-Aug-2017 | 摘要: | Facebook的情緒按紐於2016年2月24日全球正式開放上線，在功能上作為「讚」（Like）的延伸功能，讓使用者可以透過情緒按鈕更精準地表達自己對貼文的情緒反應。雖然情緒按鈕的使用情形已經相當廣泛與普及，但學界目前卻缺乏情緒按鈕的相關研究。本研究承接過去Facebook使用者行為研究之脈絡，透過社會人際面向與個人內在面向切入，試圖提出一個調節中介模型，以探討影響情緒按紐使用的因素，並釐清使用者選擇情緒按紐的心理歷程。\n\n研究架構以選擇情緒按鈕的行為本身作為核心，探討使用者與他人的連結強度對於選擇情緒按鈕頻次的影響，同時討論觀看貼文所產生的「情緒感染」是否扮演「連結強度」與「選擇情緒按鈕」之間的中介角色，並藉由「連結強度」與「互依我」高低來探討其對於情緒感染的調節效果。\n\n本研究採用問卷調查法進行，研究結果顯示，使用者與他人連結強度為強連結時，比起弱連結，回應貼文選擇情緒按鈕的頻率較高；且「情緒感染」在「連結強度」與「選擇情緒按鈕」之間具有中介效果。就調節作用的部分，無論互依我較高或較低者，「使用者與他人的連結強度」對情緒感染皆有顯著差異。此外，本研究於假設之外發現到其他交互作用的方向：在強連結的情況下，互依我高低對情緒感染有顯著差異；但在弱連結的情況下則否。 | 參考文獻: | 中文部分\n葉乃靜（2010）。《創新科技資訊領先使用者資訊行為上的社會資本角色》。《圖書館學與資訊科學》，36(2)，4-15。\n數位時代（2016）。不只有聲音還可以有表情，看 Facebook 示範如何用 VR 玩社群。取自：http://technews.tw/2016/10/08/facebook-vr-community/\n英文部分\nAlexa. (2015). Top Sites. Retrieved 20th October 2016 from <http://www.\nalexa.com/siteinfo/facebook.com>.\nAmichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. 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資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0104464042 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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