加盟契約內容控制之理論與實務

Abstract

加盟具有自治與體系之拘束，使得加盟關係在自治面向之外，又帶有高度團體利益的體系拘束，因加盟具有不對稱性與繼續性，對於契約內容控制有高度的需求。對於契約內容控制可出於不同的理由，如民法第71條、第72條或第247條之1。加盟業主除了追求自己的利益之外，也必須兼顧加盟者的商業利益，從而對契約條款的適法性，往往都需要利益衡量。本文對於實務及學理上常被討論之契約條款，諸如：最低銷售數量、品質準則與銷售準則、企業財務或人事高權、產品價格決定權、控制權約款、商品採購約款、獨家經銷約款、同意權保留約款、競業禁止約款等等，進行檢視及分析，並提出個人看法，以供實務參考。

Franchise is characterized as the autonomy and restriction of system. The reasons behind contract control vary from § 71, § 72 and § 247-1. Franchisor must take the business interest of franchisee into consideration in addition to his interest. As a result, the balance of different interests is necessary to determine the legality of contract clauses. The common franchise contract clauses which are often discussed by theories and courts are reviewed and analyzed in this article, which includes the clause of minimum of sales, guidelines of quality and sales, power of finance and personnel, resale price maintenance, control rights, restriction of purchase, exclusive district, power of approval when change of franchisee, and restriction of competition by franchising and post-franchise. Personal opinions are also provided as a reference for court practices.