COCO MAMA -與眾不同的椰子水

Abstract

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The main content of this business plan outlines the opportunity and strategy for starting a ready to drink organic coconut water brand that can create social and environmental impact in Thailand. Recently, the trend for healthy, organic products has been rising in Thailand, with consumption of fruit juice products becoming more popular among health and wellness conscious consumers. In addition, drinking coconut water is a part of Thai people’s lives. So, offering a product that can answer those needs together with solving environmental issue of plastic usage and increasing job opportunities for people in a community is an interesting business opportunity.\nThe structure of this business plan is based on an understanding of the industry and current market trends. In order to capture a clear understanding of market and industry, a five forces model breakdown and SWOT analysis are utilized. Marketing mixes and TOWS matrix are applied to define the business strategies necessary for success. Lastly, the five-year forecasted financial statement is shown to estimate the feasibility of the business. A plan for scalable expansion is also introduced in the final section of this business plan.