Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/124357


Title: Knowing what a tourists’ information needs:Adaptive interfaces to cultural differences through analyzing destination image
Authors: Lin, Yi Ling
Cheng, Chi Ting
Contributors: 2019智慧企業資訊應用發展國際研討會
Keywords: Impression;information needs;destination image;cross-cultural;adaptive interfaces
Date: 2019-06
Issue Date: 2019-07-17 15:11:22 (UTC+8)
Abstract: Recognizing cross-cultural tourists’ behaviour is key factor for tourism market. Destinations image is a set of impressions of a place and an important influence not only in the selection of destinations but on tourist behaviour. The contents of the most website is often hard to meet user’ information needs due to mismatched information provided by the websites. The purpose of this study is to discover the relationship between impression and information needs through analyzing destination image in tourism in Taiwan. Apart from the traditional questionnaire approaches, this study adopts text-mining techniques to verify results. Managerial implications of these findings, and to recommend the Ministry of Transportation and Communications R.O.C. (MOTC) to adaptively provide diverse information to satisfy tourists.
Relation: 2019智慧企業資訊應用發展國際研討會
Data Type: conference
Appears in Collections:[2019智慧企業資訊應用發展國際研討會] 會議論文

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