Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124592
題名: | Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem | 作者: | 陳冠儒 Chen, Kuan-Ju Lin, Jhih-Syuan Shan, Yan |
貢獻者: | 企管系 | 日期: | Jun-2018 | 上傳時間: | 3-Aug-2019 | 關聯: | the International Conference on Research in Advertising, European Academy of Advertising | 資料類型: | 會議論文 |
Appears in Collections: | 會議論文 |
Show full item record
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.