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https://ah.lib.nccu.edu.tw/handle/140.119/124593| 題名: | Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value | 作者: | 陳冠儒 Chen, Kuan-Ju Chao, Chia-Tung |
貢獻者: | 企管系 | 日期: | 2018 | 上傳時間: | 3-Aug-2019 | 關聯: | the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association | 資料類型: | 會議論文 |
| Appears in Collections: | 會議論文 |
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