Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124602| 題名: | Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands | 作者: | 陳冠儒 Chen, Kuan-Ju Phua, Joe Pan, Po-Lin |
貢獻者: | 企管系 | 日期: | 2015 | 上傳時間: | 3-Aug-2019 | 關聯: | the American Academy of Advertising Conference, American Academy of Advertising | 資料類型: | 會議論文 |
| Appears in Collections: | 會議論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 88 B | HTML2 | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.