電子商務的發展策略 以得福公司為例

Abstract

隨著台灣整體社會環境結構的改變，國人平均所得水準提高，帶動了現代人生活型態的改變，人們用餐及備餐時間也相對減少，外食人口逐漸增加，對台灣的飲食文化及習慣產生了極大的影響。\n\n因為網路購物越來越普及，不僅造就了個人網路購物的商機，也帶著團購的風潮盛行，而「低溫食品」也是團購族最愛選購的商品之一，它不但可以以量制價，還能運用網路購物的方便性，免出門商品就可以送到家中，而這些商品往往是以「宅配」的方式送到家中。\n\n本研究便針對後勤低溫物流搭配電子商務的經營模式加以研究討論，藉由彼此合作的互利方式，達到雙贏的結果。

With the change of Taiwan`s overall social environment structure, the average income level of Chinese people has increased, which has led to changes in the lifestyle of modern people. People`s meal and meal preparation time have also decreased, and the number of people eating out has gradually increased. This has produced Taiwan`s food culture and habits. Great impact.\n\nBecause online shopping is becoming more and more popular, it not only creates business opportunities for personal online shopping, but also popular with group buying. "Cold food" is also one of the favorite products purchased by group buyers. It can not only be priced. It is also possible to use the convenience of online shopping, and it can be delivered to the home without leaving the door, and these goods are often delivered to the home in a "home delivery" manner.\n\nThis study will study and discuss the business model of logistics low-temperature logistics and e-commerce, and achieve a win-win result by mutually beneficial cooperation.