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https://ah.lib.nccu.edu.tw/handle/140.119/127560| 題名: | To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price | 作者: | 樓永堅 Lou, Yung-Chien 蔡佩純 Tsai, Pei-Chun |
貢獻者: | 企管系 | 日期: | Jul-2019 | 上傳時間: | 25-Nov-2019 | 關聯: | 2019 AMA Summer Educators` Conference, American Marketing Association | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
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