開設OHANA Play咖啡館的商業企畫書

Abstract

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OHANA Play Café is a family oriented coffee shop with an interactive indoor playground. Based in the concept of kids café, OHANA provides an space for adults to enjoy high quality coffee from a local producer, while their children play in a toddler friendly zone under the supervision of the OHANAsitters.\nCoffee culture is part of every Salvadoran, not only as a country that grows renowned coffee but also a product that is present in our daily routine. Yet, majority of the coffee shops are designed exclusively for adults, without a children zone. This is a problem for many millennial parents that are forced to sacrifice quality coffee and choose instead fast food restaurants that offer a playground for their children and also sell commercial coffee. Thus, the need to create a coffee shop that provides a fun experience for both parents and children.\n\nThe kids café market is a relatively new concept in El Salvador with few competitors. In some countries, like Korea, this business has evolved into a commercial trend, appearing even as a suggestion for travel, due to their ability to offer integral entertainment for all the family. By incorporating ideas from the Korean models, along with the Montessori teaching method, OHANA Play Café aims to be a healthy option were our customers feel within family.