Please use this identifier to cite or link to this item:
https://ah.nccu.edu.tw/handle/140.119/83957
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| Title: | Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study |
| Authors: | 黃俊英
Huang, Junying |
| Date: | 1976-05 |
| Issue Date: | 2016-04-06 13:21:39 (UTC+8) |
| Abstract: | The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task. |
| Relation: | 國立政治大學學報,33,1-9 |
| Data Type: | article |
| Appears in Collections: | [第33期] 期刊論文
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Files in This Item:
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Size | Format | |
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| A197605006.pdf | | 1420Kb | Adobe PDF | 453 | View/Open |
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