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https://ah.lib.nccu.edu.tw/handle/140.119/84909| 題名: | 2000年台灣總統大選報紙負面競選廣告內容分析 | 作者: | 黃睿迪 | 貢獻者: | 鄭自隆 黃睿迪 |
關鍵詞: | 負面競選廣告 總統選舉 競選廣告 政治廣告 內容分析 negative campaign ad |
日期: | 2001 | 上傳時間: | 15-Apr-2016 | 摘要: | 本文在整理文獻研究之後，將1.候選人角色；2.大選時間因素；3.廣告類型與廣告表現三者做為切入研究問題的起始點，並據之發展相關研究假設與應用之統計方法。另外，研究方法則採用內容分析法，以了解負面競選廣告的使用情形和趨勢，文中並依相關統計方法與規則進行前測檢定與分析，務求符合客觀一致之精神。 | 參考文獻: | 一． 中文部分\r\n王石番（1989）。《傳播內容分析法－理論與實證》。幼獅：台北。\r\n中央選舉委員會。《89（2000）年總統（副總統） 選舉概況》。網址：http：//vote.nccu.edu.tw/cec/vote2.asp\r\n李天任 藍莘（1995）。《大眾媒體研究：導論》，台北：亞太圖書（原書Wimmer, R. and Dominick, J.，Mass Media Research-An Introduction。Wadsworth Publishing Co.）。\r\n周慶祥（1996）。《國民黨、民進黨、新黨候選人報紙競選廣告之內容分析－以八十四年台北市立委競選為例》。中國文化大學新聞研究所碩士論文。\r\n金溥聰（1998）。《政治競選廣告管理制度之研究》。行政院研究發展考核委員會（民國88年11月）。\r\n彭芸（1991）。〈美國總統選舉與政治廣告（上）〉，《美國月刊》，民國81年6月，第7卷第6期。\r\n彭懷恩（2000），（公元2000年總統選舉競選傳播之研究），「公元2000年總統選舉：傳播、行銷暨策略理論與實務學術研討會」，台北，木柵。\r\n李昶誼（1995）。《骯髒的政治》，台北：鹿橋文化（原書：Jamieson K. 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M.（1995）, Ad Buys in Presidential Campaign： The Strageties of Electoral Appeal, Political Communication, 12, 275－290. | 描述: | 碩士 國立政治大學 新聞學系 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#A2002001097 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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