dc.coverage.temporal | 計畫年度:90 起迄日期:20010801~20021031 | en_US |
dc.creator (作者) | 張卿卿 | zh_TW |
dc.date (日期) | 2001 | en_US |
dc.date.accessioned | 18-Apr-2007 16:32:29 (UTC+8) | en_US |
dc.date.accessioned | 2008-09-08 | - |
dc.date.available | 18-Apr-2007 16:32:29 (UTC+8) | en_US |
dc.date.available | 2008-09-08 | - |
dc.date.issued (上傳時間) | 18-Apr-2007 16:32:29 (UTC+8) | en_US |
dc.identifier (Other Identifiers) | 902412H004017SSS.pdf | en_US |
dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/3578 | en_US |
dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/3578 | - |
dc.description (描述) | 核定金額:651100元 | en_US |
dc.format | applicaiton/pdf | en_US |
dc.format.extent | bytes | en_US |
dc.format.extent | 308711 bytes | en_US |
dc.format.extent | 308711 bytes | - |
dc.format.extent | 650 bytes | - |
dc.format.mimetype | application/pdf | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.format.mimetype | application/pdf | - |
dc.format.mimetype | text/plain | - |
dc.language | zh-TW | en_US |
dc.language.iso | zh-TW | en_US |
dc.publisher (Publisher) | 臺北市:國立政治大學廣告學系 | en_US |
dc.rights (Rights) | 行政院國家科學委員會 | en_US |
dc.subject (關鍵詞) | 廣告訊息處理;跨文化認知;廣告訴求;文化差異 | - |
dc.subject (關鍵詞) | Advertising processing,Cross-cultural cognition,Advertising appeal,Cultural difference | - |
dc.title (題名) | 從跨文化認知觀點來探討廣告訊息處理(1/2) | zh_TW |
dc.title.alternative (其他題名) | Exploring Advertising Processing from a Dynamic Constructivist View of Culture and Cognition (I) | - |
dc.type (資料類型) | report | en |