學術產出-NSC Projects

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 從跨文化認知觀點來探討廣告訊息處理(1/2)
其他題名 Exploring Advertising Processing from a Dynamic Constructivist View of Culture and Cognition (I)
作者 張卿卿
關鍵詞 廣告訊息處理;跨文化認知;廣告訴求;文化差異
Advertising processing,Cross-cultural cognition,Advertising appeal,Cultural difference
日期 2001
上傳時間 18-Apr-2007 16:32:29 (UTC+8)
Publisher 臺北市:國立政治大學廣告學系
描述 核定金額:651100元
資料類型 report
dc.coverage.temporal 計畫年度:90 起迄日期:20010801~20021031en_US
dc.creator (作者) 張卿卿zh_TW
dc.date (日期) 2001en_US
dc.date.accessioned 18-Apr-2007 16:32:29 (UTC+8)en_US
dc.date.accessioned 2008-09-08-
dc.date.available 18-Apr-2007 16:32:29 (UTC+8)en_US
dc.date.available 2008-09-08-
dc.date.issued (上傳時間) 18-Apr-2007 16:32:29 (UTC+8)en_US
dc.identifier (Other Identifiers) 902412H004017SSS.pdfen_US
dc.identifier.uri (URI) http://tair.lib.ntu.edu.tw:8000/123456789/3578en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/3578-
dc.description (描述) 核定金額:651100元en_US
dc.format applicaiton/pdfen_US
dc.format.extent bytesen_US
dc.format.extent 308711 bytesen_US
dc.format.extent 308711 bytes-
dc.format.extent 650 bytes-
dc.format.mimetype application/pdfen_US
dc.format.mimetype application/pdfen_US
dc.format.mimetype application/pdf-
dc.format.mimetype text/plain-
dc.language zh-TWen_US
dc.language.iso zh-TWen_US
dc.publisher (Publisher) 臺北市:國立政治大學廣告學系en_US
dc.rights (Rights) 行政院國家科學委員會en_US
dc.subject (關鍵詞) 廣告訊息處理;跨文化認知;廣告訴求;文化差異-
dc.subject (關鍵詞) Advertising processing,Cross-cultural cognition,Advertising appeal,Cultural difference-
dc.title (題名) 從跨文化認知觀點來探討廣告訊息處理(1/2)zh_TW
dc.title.alternative (其他題名) Exploring Advertising Processing from a Dynamic Constructivist View of Culture and Cognition (I)-
dc.type (資料類型) reporten