| dc.coverage.temporal | 計畫年度：90 起迄日期：20010801～20021031 | en_US |
| dc.creator (作者) | 郭貞;張卿卿 | zh_TW |
| dc.date (日期) | 2001 | en_US |
| dc.date.accessioned | 18-Apr-2007 16:32:30 (UTC+8) | en_US |
| dc.date.accessioned | 2008-09-08 | - |
| dc.date.available | 18-Apr-2007 16:32:30 (UTC+8) | en_US |
| dc.date.available | 2008-09-08 | - |
| dc.date.issued (上傳時間) | 18-Apr-2007 16:32:30 (UTC+8) | en_US |
| dc.identifier (Other Identifiers) | 902412H004019SSS.pdf | en_US |
| dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/3580 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/3580 | - |
| dc.description (描述) | 核定金額：540000元 | en_US |
| dc.format | applicaiton/pdf | en_US |
| dc.format.extent | bytes | en_US |
| dc.format.extent | 189580 bytes | en_US |
| dc.format.extent | 189580 bytes | - |
| dc.format.extent | 18207 bytes | - |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | text/plain | - |
| dc.language | zh-TW | en_US |
| dc.language.iso | zh-TW | en_US |
| dc.publisher (Publisher) | 臺北市：國立政治大學廣告學系 | en_US |
| dc.rights (Rights) | 行政院國家科學委員會 | en_US |
| dc.subject (關鍵詞) | 網路廣告;唬弄式橫幅廣告;廣告效果;廣告設計 | - |
| dc.subject (關鍵詞) | Internet advertising;Trick banner;Advertising effect;Advertising design | - |
| dc.title (題名) | 網路唬弄式橫幅廣告之效果研究：一個線上實驗 | zh_TW |
| dc.title.alternative (其他題名) | A Study of the Eeffectiveness of Trick Banner ads. --- An On-line Experiment | - |
| dc.type (資料類型) | report | en |
