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iText 4.2.0 by 1T3XT2020-06-02T12:12:09+05:30Arbortext Advanced Print Publisher2020-06-29T00:44:37-07:002020-06-29T00:44:37-07:00uuid:8addd02c-2a8d-4824-a074-0375b52bef83uuid:9735c38c-787b-4f5b-aca7-e8422204bc96JournalInternational Journal of Advertising© 2019 Advertising Association0265-04871759-3948395590-61059061010.1080/02650487.2019.1678322https://doi.org/10.1080/02650487.2019.1678322application/pdf10.1080/02650487.2019.1678322en-USWhen social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motiveRoutledgeInternational Journal of Advertising, 2019. doi: 10.1080/02650487.2019.1678322Shan YanChen Kuan-JuLin Jhih-Syuan (Elaine)social media influencersself-influencer congruenceparasocial identificationperceived endorser motiveattitudeengagementpurchase intentionVoR2019-10-18truewww.tandfonline.com10.1080/02650487.2019.1678322www.tandfonline.comtrue2019-10-1810.1080/02650487.2019.1678322
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