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iText 4.2.0 by 1T3XT2020-06-06T11:12:02+05:30Arbortext Advanced Print Publisher2020-10-26T00:45:08-07:002020-10-26T00:45:08-07:00uuid:8addd02c-2a8d-4824-a074-0375b52bef83uuid:9735c38c-787b-4f5b-aca7-e8422204bc96JournalInternational Journal of Advertising© 2020 Advertising Association0265-04871759-3948001-2612610.1080/02650487.2020.1772648https://doi.org/10.1080/02650487.2020.1772648application/pdf10.1080/02650487.2020.1772648en-USHow morality judgments influence humor perceptions of prankvertisingRoutledgeInternational Journal of Advertising, 2020. doi: 10.1080/02650487.2020.1772648Chang Chingchingbenign violation theorybranded entertainmentbranded videoshumor perceptionshumor appreciationmoralityprankvertisingviral adsVoR2020-06-09truewww.tandfonline.com10.1080/02650487.2020.1772648www.tandfonline.comtrue2020-06-0910.1080/02650487.2020.1772648
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