| 2001 |
原住民節目的經營與定位：主體性之建立與雙元論述的可能性 |
孫秀蕙 |
conference |
|
| 2001 |
情境因素取向的公關研究：從社區意識談起 |
孫秀蕙 |
conference |
|
| 2003-05 |
探討新興之網路產業—以網路算命為例 |
郭貞 |
conference |
|
| 2002-05 |
Consumer Styles of On-line Shoppers on Taiwan |
郭貞 |
conference |
|
| 2002 |
從性別差異與產品態度確定性高低來探討廣告框架效果 |
張卿卿 |
conference |
|
| 2001-08 |
探討影響消費者選擇購買頻道之因素：一個縱斷式研究 |
郭貞 |
conference |
|
| 2001-07 |
A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US |
郭貞、李海容、黃振家 |
conference |
|
| 2001-05 |
Online Shopping in Taiwan |
郭貞 |
conference |
|
| 2000 |
從區位理論探討在台灣消費者眼中網路、型錄、與零售商店作為購買通路之競爭優勢 |
郭貞、黃振家、Kuo, Cheng、Liu, Jeanne、Huang, Vincent |
conference |
pdf(1106) |
| 2000 |
The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis |
郭貞、李海容 |
conference |
|
| 2007-05 |
Candidate Agenda Setting in the 2004 Taiwanese Presidential Election |
陳憶寧 |
conference |
|
| 2002 |
本土廣告學門面貌之初探 |
陳文玲 |
conference |
|
| 2002 |
多洛希亞之旅第二部：教室、老師與創意體驗 |
陳文玲 |
conference |
|
| 2002 |
自從茉莉離開我—我的夢與創造力研究 |
陳文玲 |
conference |
|
| 2001 |
Advertising Education in Taiwan |
陳文玲 |
conference |
|
| 2006-07 |
News Media Use Political Discussion and Agenda Diversity |
陳憶寧 |
conference |
|
| 2001 |
Self-Congruency as a cue in different advertising processing contexts |
張卿卿 |
conference |
|
| 2002-07 |
九二一震災重建區地方產業視覺形象設計計畫─苗栗苑裡藺草文化暨休閒觀光行銷 |
賴建都 |
conference |
|
| 2002-05 |
台灣早期企業識別設計研究─以民國五十六年台塑企業為例 |
賴建都 |
conference |
|
| 2002 |
九二一震災重建區地方產業視覺形象設計計劃-台中大坑柑桔品牌建構暨整合行銷 |
賴建都 |
conference |
|
| 2001-11 |
應邀到「第二屆廣告教育研討會」座談 |
賴建都 |
conference |
|
| 2001-11 |
台灣廣告教育的變遷與發展 |
賴建都 |
conference |
|
| 2001-01 |
數位藝術教育的理念與教育模式 |
賴建都 |
conference |
|
| 2001-06 |
從《設計人》雜誌創刊探訪五十年設計教育概況之研究 |
賴建都 |
conference |
|
| 2005-09 |
台灣的國會議員之媒體關係研究 |
陳憶寧 |
conference |
|
