| 2001-07 |
2000年總統大選候選人網站分析 |
鄭自隆、刑縱任、馬方哲、戴文玲 |
article |
|
| 2004-03 |
臺灣競選傳播應用數位化媒介之回顧 |
鄭自隆 |
article |
|
| 2003 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
Chang, Chingching、張卿卿 |
article |
pdf(1481) |
| 2003 |
Relative judgments in competitive contexts |
Chang, Chingching、張卿卿 |
article |
pdf(1191) |
| 2004 |
How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts |
Chang, Chingching、張卿卿 |
article |
pdf(1348) |
| 2004 |
Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies |
Chang, Chingching、張卿卿 |
article |
pdf(1475) |
| 2006 |
Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals |
Chang, Chingching、張卿卿 |
article |
pdf(1102) |
| 2000 |
The effect of personality differences on product evaluations |
張卿卿 |
article |
|
| 2002 |
The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan |
孫秀蕙、劉端裕、郭書祺 |
article |
|
| 2002 |
Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison |
張卿卿、Tsao J.、Chang C. |
article |
|
| 2007-01 |
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election |
張卿卿 |
article |
pdf(1460) |
| 2000 |
Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns |
Chang, Chingching、張卿卿 |
article |
pdf(1387) |
| 2002 |
Self-Congruency as a Cue in Different Advertising Processing Contexts |
Chang, Chingching、張卿卿 |
article |
pdf(1325) |
| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
張卿卿 |
article |
pdf(1514) |
| 2007-01 |
老人傳播研究之回顧與展望 -- 以「老人傳播研究群」為例 |
蔡琰、臧國仁 |
article |
pdf(836) |
| 2009 |
公民新聞2.0：台灣公民新聞與「新農業文化再造」形塑之初探 |
孫曼蘋 |
article |
|
| 2006-06 |
「傳播學門學術研習營」規劃案 |
翁秀琪、鍾蔚文 |
article |
|
| 2005-11 |
創意是嚴肅的遊戲 |
鍾蔚文 |
article |
|
| 2006-05 |
科技．創新與管理：玩物時代來了！ |
鍾蔚文 |
article |
|
| 2008 |
新聞中最浪漫的事 |
方念萱 |
article |
|
| 2003 |
Chinese Ethics in Communication, Collaboration, and Digitalization in the Information Age |
謝瀛春、Hsieh, Ying-chun 、 Hsieh, Ching-chun 、 Lehman John A. |
article |
pdf(601) |
| 2008-09 |
「誰雇用誰？」：讀曹天予的勞動產權說 |
馮建三 |
article |
|
| 2006-06 |
台灣公共電視的經驗分享 |
翁秀琪 |
article |
|
| 2006-10 |
公共廣電制度的活水源頭：經費設計 |
翁秀琪 |
article |
|
| 2000-10 |
學門獨立了嗎? |
鄭瑞城 |
article |
pdf(687) |
