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張卿卿
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Showing results 67 to 86 of 236
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Date
Title
Author(s)
18-Dec-2008
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations
Chang, Chingching; 張卿卿
18-Dec-2008
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations
張卿卿
25-Jan-2021
How Morality Judgments Influence Humor Perceptions of Prankvertising
張卿卿; Chang, Chingching
22-Feb-2013
How people tell an ad story: Western vs. Asian styles
Ching, Chingching; 張卿卿
26-Oct-2018
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model
Chang, Chingching; 張卿卿
26-Jun-2018
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model
張卿卿; Chang, Chingching
18-Dec-2008
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits
張卿卿
21-Feb-2013
Imagery fluency and narrative advertising effects
Chang, Chingching; 張卿卿
22-Nov-2010
The impact of emotion elicited by political advertising on candidate evaluations
Chang, Chingching; 張卿卿
18-Dec-2008
The impact of negative political advertising: A review
張卿卿
18-Dec-2008
The impacts of emotion elicited by print political advertising on candidate evaluation
張卿卿
18-Dec-2008
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan
張卿卿
5-Jan-2015
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News
張卿卿; Chang, Ching-Ching
31-May-2010
Increasing mental health literacy via narrative advertising
張卿卿
22-Nov-2010
Increasing mental health literacy via narrative advertising
Chang, Chingching; 張卿卿
6-Dec-2013
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization
張卿卿; Chang, Chingching
6-Dec-2013
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization
張卿卿; Chang, Chingching
25-Feb-2013
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators
Chang, Chingching; 張卿卿
22-Nov-2010
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective
Chang, Chingching; 張卿卿
18-Dec-2008
Intermedia agenda setting effects in the 1996 presidential election in Taiwan
張卿卿