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DateTitleAuthor(s)
8-Mar-2013Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and EthicalityCheng, I-Huei; Lee, Seow Ting; 鄭怡卉
26-Feb-2013A Study of the Consumption of Chinese Online Fortune Telling ServicesKuo, Cheng; 郭貞
27-Feb-2013A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwannccur; 賴建都;黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
8-Mar-2013Study on the effectiveness of newly developed tobacco warning labels in Taiwan賴建都;黎佩芬
8-Mar-2013Views from the Field: Public Relations Industry-Academia RelationshipsCheng, Huei; Gregorio, Federico de
25-Feb-2013Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.Chang, Chingching; 張卿卿
6-Mar-2013一個新的隱喻廣告分類與現況分析吳岳剛; Wu, Yueh-Gang
18-Dec-2008企業網路謠言之危機管理策略研究--消費者行為的觀點祝鳳岡;楊達妮
6-Mar-2013候選人負面新聞與新聞框架對政治憤世嫉俗與政治責任歸屬的影響陳憶寧; Chen, Katherine Yi-ning
8-Mar-2013兩岸大學色彩通識教學概況比較研究王其敏
8-Mar-2013再現「現代女性」:日治時期《臺灣婦人界》的廣告圖像符號研究孫秀蕙;陳儀芬
8-Mar-2013台灣「當代攝影家」對影像數位化的互動研究游本寬
25-Feb-2013台灣選舉中的競選廣告與議題/特質所有權認知張卿卿
27-Feb-2013台灣電視政論節目的議題論述策略與框架分析:以「真調會覆議案大法官關說疑雲」為例孫秀蕙; 陳儀芬; Sun, Hsiu-Hui; Chen, I-Fen
8-Mar-2013品牌年輕化與非目標市場效果:當西方遇上東方張郁敏; Chang, YuhMiin
8-Mar-2013單一與多重媒體重複策略之傳播效果比較張郁敏; Chang, Yuhmiin
8-Mar-2013因人而異的新聞消費行為:整合新聞媒介與新聞品牌的新思維張郁敏; Chang, Yuhmiin
27-Feb-2013國產水果品牌之形象設計與行銷推廣研究賴建都; Lai, Chien-Tu Jeff
27-Feb-2013在總督府陰影下:台灣廣告史論述回顧、性別觀點的反思和研究芻議孫秀蕙; 陳儀芬
8-Mar-2013大學視覺藝術教育色彩相關課程現況研究─以97學年為例王其敏