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Association of Consumer Research
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Showing results 1 to 2 of 2
Date
Title
Author(s)
18-Dec-2008
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies
張卿卿
18-Dec-2008
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts
張卿卿