Browsing by Author Wu, Yu Han
Showing results 1 to 3 of 3
| Date | Title | Author(s) |
|---|---|---|
| 1-Sep-2017 | Attracting consumers’ attention and interest in exploring: Does HCI strategy matter? | 管郁君; Huang, Eugenia Y.; Lin, Sheng Wei; Wu, Yu Han |
| 1-Sep-2016 | 影響注意力和探索興趣的因素－資訊呈現之人機互動策略 | 巫宇涵; Wu, Yu Han |
| 10-Aug-2017 | 敘事廣告副文本放置有無與時間點對品牌態度之影響－以感知廣告真實性、廣告操弄意圖推論、轉移、廣告態度為中介 | 吳羽涵; Wu, Yu Han |