DSpace Community: 2008文化創意產業.品牌效應與跨界治理研討會
https://ah.lib.nccu.edu.tw/handle/140.119/79915
2008文化創意產業.品牌效應與跨界治理研討會2024-03-29T09:09:43Z韓國文化創意產業:發展思路與取向
https://ah.lib.nccu.edu.tw/handle/140.119/80185
題名: 韓國文化創意產業:發展思路與取向
摘要: 文化創意產業主要是指源自創意或文化積累,透過智慧財產的形成與運用,具有創造財富與就業機會潛力,並促進整體生活環境提升的行業。就產業範疇而論,在文化藝術層面,主義包括:視覺藝術、音樂與表演藝術、文化展演設施、工藝、電影、廣播電視與出版產業等;在經濟產業方面則包括:廣告、設計、設計品牌時尚、建築設計、創意生活、數位休閒娛樂產業。由於上述產業發展具有時代性、需要持續與市場創意與文化修為,並具高獲利之特質,因而成為現階段國家經濟發展與文化領域重點經營與開創產業。儘管如此,由於國家政策支持與獎助程度不同,以及對文化創意產業發展認知差距,例如產業發展如果缺乏文化基礎與涵養,就難有創意空間與新思維,其作為產業發展的基礎便難以奠定。韓國近年在文化創意產業發展表現令人刮目相看。無論是其政府部門高度重視與獎助不遺餘力,「韓流」與遊戲產業發達與盛行,皆是鮮明實例。對台商大陸市場競爭而言,韓商在品牌創意與文化創意產業皆有相當大之發展,尤其是近年韓商在大陸市場商品佔有率節節升高,形成台商大陸市場之威脅,因此研究韓商文化創意產業與大陸市場經營策略,並提供台商經略大陸市場建議,實有其必要性。; Cultural and creative industries mainly refer to the creative or cultural accumulation of intellectual property through the formation and use, with the creation of wealth and potential job opportunities and to promote the overall living environment to upgrade the industry. On the terms of the scope of industry, culture and the arts in the level, and include: visual arts, music and the performing arts and cultural facilities, shows, crafts, movies, television broadcasting and publishing industries; Economy, Trade and Industry in the area include: advertisements million for design Brand fashion, architecture design, creative life, digital entertainment and leisure industries.As a result of industrial development with the times, with the market continuing need for creativity and culture for the repair and have the characteristics of high-profit, so at this stage to become the country`s economic development and cultural focus in the field of operation and create a new industry. However, due to the support of state policies and different levels of awards, as well as cultural and creative industries development of knowledge gaps, such as industrial development in the absence of conservation and cultural foundation, it will be difficult and there is room for creative new thinking, as a basis for the development of industry it would be difficult to lay.In recent years, South Korea has an impressive performance in the development of cultural and creative industries. Whether the government attaches great importance to spare no effort to help with the award, "Korean wave" and popular with well-developed game industry, are clear examples. For Taiwan businessmen on the China market competition, the Korean brands in the creative and cultural and creative industries have a significant development, especially in South Korea in the China market share of goods on the rise in recent years, the formation of the China market, Taiwan`s threat Study of Korean cultural and creative industries with the China market, business strategy an2015-12-31T03:02:30Z中國大陸地區的文化產業發展現況、問題與對策及前景展望
https://ah.lib.nccu.edu.tw/handle/140.119/80184
題名: 中國大陸地區的文化產業發展現況、問題與對策及前景展望
摘要: 目前中國大陸地區的文化產業正在進入快速發展的新時期和成為內地國民經濟的支柱產業,這表現在文化產業經濟總量繼續擴大、產品數量極大豐富、多元化投資格局初步形成、新興文化產業迅猛發展、產業集聚效應初步顯現、文化「走出去」初見成效;產業發展的體制、政策、財政支撐力度正逐步增強。但其發展還存在著具體經濟政策不夠、財政支撐力度不大、產業服務體系建設不夠、法律法規體系不夠完善、發展不夠科學、知識產權保護力度不夠等問題,這要求內地政府採取加強扶持力度、出臺可操作性的政策、完善服務體系、完善法律法規體系、加強統籌規劃和宏觀調控、加強文化市場管理、優化文化產業結構、大力推進文化創新等對策。展望未來,內地文化產業將迎來更大的發展機遇。; The cultural industry of China`s Mainland is entering a new period of rapid growth and is becoming a pillar industry of national economy at present, which is reflected in the total economic output of cultural industry expanding, a great number of cultural products, the pattern of diversified investment shaped initially, the new cultural industry developing fast, industrial agglomeration effects emerging, export of culture achieving good results initially, effort of support of institution, policy, finance strengthening gradually, and so on. But there are some problems such as specific policies, financial strength, service system of industry, system of laws and regulations, reasonable development, protection of intellectual property rights in it ,which need government of China`s Mainland to intensify strengthen of support, publish operational policy, improve the service system, improve the system of laws and regulations, strengthen the overall planning and macro-control, strengthen management of cultural market, optimize industrial structure, promote cultural innovation vigorously, etc. Looking ahead, the cultural industry of China`s Mainland will have greater opportunities of development.2015-12-31T02:57:43Z另類的逐水草而居? 2000年後韓商在中國跨域投資之分析
https://ah.lib.nccu.edu.tw/handle/140.119/80183
題名: 另類的逐水草而居? 2000年後韓商在中國跨域投資之分析
摘要: 在2007年之後,由於中國國內勞動力價格不斷攀升、人民幣的不斷升值,再加上勞動合同法的通過,使得中國作為世界生產工廠的角色開始產生變化,跨域投資儼然已經成為南韓企業的一門投資顯學,特別是對於紡織、製造等勞動密集的產業最為明顯。本文主要分析2000年之後南韓企業在中國的跨域投資,探討南韓企業跨域投資的主要原因以及其主要轉移的區域及其變化,希望能夠藉此為南韓企業在中國的跨域投資現象找出邏輯性的譜相。本文主要論點認為南韓企業的跨域投資,並不會因為經營環境的惡化而轉出,反而會透過產業轉型而更加深耕中國市場。事實上,南韓的跨域投資正由過去的高度地理集中轉變為擴散性的發展,由生產基地的需求轉為搶佔中國市場的企圖,由中小企業的單槍匹馬轉為大財閥領軍的團隊作戰,由初級製造業轉為高階製造業及服務業的發展。; Due to the rising labor cost, the appreciation of RMB, and the enactment of the Labor Contract Law, China is no longer a paradise as the factory of world production after 2007. Therefore, the study of cross-border investment has become more and more important for Korean MNCs, especially for the labor intensive industries such as textile and manufacturing.This paper mainly analyzes the Korean MNCs’ cross-border investment in China, explores the motives and geographic choices for the cross-border investment. By doing so, it’s expected to give the readers a better understanding about the Korean MNCs’ cross-border investment in China. This paper argues that the Korean MNCs did not give up and move out of China despite deteriorating business environment and instead strived harder to open up the market through industrial structural change. As a matter of fact, the cross-border investment has experienced some fundamental changes. These changes include transition from geographic concentration to spreading out development, from the need for production to the ambition for market takeover, from small and medium size enterprises to the chaebol-led team work, from primary manufacture to more high end manufacture and service sectors.2015-12-31T02:57:41Z中國大陸廣播電視產業發展現狀、問題與對策
https://ah.lib.nccu.edu.tw/handle/140.119/80182
題名: 中國大陸廣播電視產業發展現狀、問題與對策
摘要: 廣播電視產業是文化產業富集區,是文化創意產業的重要組成部分。廣電產業包括內容產業、廣告產業、網路產業、新媒體產業、衍生產業。改革開放以來,中國大陸廣播電視產業獲得了較快的發展,尤其是在數位技術的推動作用下以及國家宏觀政策的積極推動下,廣播電視網路產業、內容產業蓬勃發展,市場主體逐漸發育成熟。但在計劃經濟體制下形成的廣電管理體制,約束了廣電產業的健康快速發展,市場主體難以發展壯大。按照市場經濟運行規則,建立適應廣播電視產業發展規律和要求的廣電體制,完善廣播電視產業政策,推進廣電產業健康快速發展,尤其是建立公平的競爭機制,提高廣電內容創意的競爭力是當前中國大陸廣播體制改革的核心。; Radio and television industry is rich cultural industries, cultural and creative industries is an important part. Radio and television industries, including the content industry, advertising industry, network industries, and new media industries, and derivatives industry. Since reform and opening up, China`s radio and television industry was relatively rapid development, especially in the promotion of digital technology as well as under the state`s macroeconomic policies to actively promote, radio and television industry Network, the content industry to flourish, the main markets gradually mature. However, under the planned economic system to form the management system of Radio and Television, radio and television industry has been bound by the healthy and rapid development of the market is difficult to grow and develop. In accordance with market economy rules, the establishment of radio and television industries to adapt to the development of laws and requirements of radio and television system and improve radio and television industry, radio and television industry to promote the healthy and rapid development, in particular the establishment of a fair competition mechanism and improve the content of radio and television creative competitiveness Mainland China is the core of the reform of radio and television.2015-12-31T02:57:38Z