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https://ah.lib.nccu.edu.tw/handle/140.119/100644
題名: | Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model | 作者: | 施琮仁;林政佑 Shih, Tsung-Jen;Lin, Cheng-Yu |
貢獻者: | 傳播學院 | 關鍵詞: | global warming; climate change; visual images; Taiwan; framing; negative emotions | 日期: | 2017 | 上傳時間: | 23-Aug-2016 | 摘要: | Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people`s intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue. | 關聯: | Environmental Communication, Volume 11, Issue 6 , Pages 840-858 | 資料類型: | article | DOI: | http://dx.doi.org/10.1080/17524032.2016.1154886 |
Appears in Collections: | 期刊論文 |
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