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|Other Titles:||The Problem of Unsustainability in Thai museums and Intellectual Property Rights Management: From Analog to Digital and the Lessons from the US|
Nattapong, Suwan-in;Chen, Hsiao-Hui
museums;digital right management;intellectual property right management;copyright;fair-use;Thailand;ASEAN;US;digital
|Issue Date:||2016-08-31 17:11:08 (UTC+8)|
To operate museums in the digital era is not an easy task especially for developing countries where technology lies behind western though it is rich of antiques and cultural artifacts with thousand years of history that is supposed to be a raise of its value. Moving towards the digital age, museums in ASEAN are now in the time of its transition where its mission is no longer limited to cultural diffusion but also how their operation can become sustainable. From Facebook to Twitter and now the Instagram, along with the recent movement of consumers' behavior and their increasing demand of consumption in digital format, museums, at least in Thailand, have been facing with the problems of its deficit in terms of their unrecovered return on investment, lack of sufficient resources, and inappropriate management strategy to meet domestic need and consistent with the regional situation. That being said, right management of assets is not likely paid attention by museums in Thailand, including the process of IP clearance and licensing mechanism. Particularly in ASEAN context whereby creative works, i.e. painting, are the product of culture similarly shared by members, in order to distinguish one country's product from others, especially in the time of ASEAN free trade, and to sustain their business, this paper argues that Thai museums should urgently i) reform their internal management by applying the IPRs management mechanism into their practice and ii) revise the provision of Thai Copyright Law to include museums under the scope of fair-use to the extent that necessarily require to perform their replacement and preservation functions. By taking American museums as a model of the studyand Thai social structure of reciprocity into account, this paper further argues that the best approach suitable to Thai museums is the B2B2C where its license is operated under collective management society. This will thus allow museums to aim on both income generation and non-commercial use in parallel by differentiating or segmenting their markets.
|Relation:||政大智慧財產評論, 12(1), 67-116|
NCCU Intellectual Property Review
|Appears in Collections:||[智慧財產評論] 期刊論文|
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