網路化專案管理在電視製作應用之可行性研究

Abstract

傳播產業過去以創意與靈感為本位，以及使用傳統師徒制的傳承方式在面對資訊技術快速進步的競爭環境中受到極大的挑戰，面對此環境變化的挑戰，專案管理技術的引進對於傳播產品的規劃、設計與產製均有相當之助益。然而傳播產品的部分特性，包括：非線性的產製過程、傳播產品的不可預測性、產製過程中充滿動態的資訊交流、隨時可改變的生產流程，使得專案管理技術的引進遭遇若干的限制。針對專案管理技術引進傳播產業所遭遇的限制與困難，本研究提出建構組織內部的媒體專案管理平台，在此平台上建立網路化專案管理系統，來降低傳播產製過程中所可能發生的非必要性損失，強化專案管理技術在傳播作業流程的適用性。本研究同時以電視戲劇節目製播流程為例，說明利用建構之媒體專案管理平台以及專案管理功能系統，透過企業網路連結進行各項作業，促使傳播團隊內部資訊整合，使流通更迅速、產製過程更流暢，收到強化管理之效率與效能，並彰顯出傳播專業的重要性。

Although practical experience is important, media production is oriented toward creativity and inspiration. In the past, media managers utilized project management techniques for media production planning, designing, and control under various names. Due to the progress of information technology, the changing environment, and the nature of media product manufacturing such as the non-linear and changeable production process, the indefiniteness of media’s final content, has made traditional management methods ineffective in meeting the challenges of today. To overcome this deficiency, a network-based project management technique is proposed. To study the feasibility of this technology transfer, a television program is taken as a case study. The results show that utilizing the project management upon a network platform will improve communication among team members and the quality of the product and process, as well as enhance knowledge management skills. In other words, network-based project management techniques will improve media production in an efficient and effective way.