建立偶像劇男主角評選模式

Abstract

本文從偶像劇製作公司的觀點，來發展一個偶像劇男主角之評選模式。首先透過相關文獻及修正式德菲法彙整專家意見，找出合適的評選準則，再以層級分析法來決定準則之相對權重、排序替選方案並選出最佳的偶像劇男主角，並以台灣某知名偶像劇製作公司為例，應用此模式進行實證研究。研究結果發現，製作公司最重視的準則依序為演員的適配度、外在形象、個人特質、專業條件。此模式欲提供製作公司客觀且有效的方式來選擇偶像劇男主角，為決策者提供一個參考的依據，也期望在學術及實務上有一定程度的價值與貢獻。

This study develops a model for selecting an actor of trendy drama based on the perceptions of production companies. First, the proposed model adopts the modified Delphi method to identify suitable criteria for evaluating actor of trendy drama. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the optimum actor of trendy drama. In addition, the example of a renowned Taiwanese production company is used to demonstrate the process of actor selection of trendy drama based on this model. The analytical results indicated that managers of production companies rank criteria in terms of importance as follows: Compatibility, Image, Personality, Professional skills. The proposed model helps production companies effectively select an actor of trendy drama, making it highly applicable in academia and commerce.