客家電視台戲劇製作的困境與出路：外製的角度

Abstract

著眼於客家電視台兼具族群與準公共頻道身份，以及身為客委會標案無法自行開闢財源等行政位階，本文透過訪談外製單位，試圖了解客台與外製單位的合作實況。本文發現客台接納多元題材、尊重戲劇專業，且編審標準清楚嚴謹，獲得好評。但客台需要清楚定位，並擴大戲劇作品行銷管道。對外製單位來說，能在多元管道下行銷戲劇，才是客家戲劇製作得以自給自足，並獲得社會影響力的關鍵。

Focusing on Hakka TV as a both ethnical and quasi-public channel, this study aims at understanding the production model in Hakka TV that made Hakka TV a frequent Golden Bell Award nominee and winner. By applying in-depth interview with key persons from outsourcing co- production companies, it is found that Hakka TV adopts diversified drama topics, respects professional workers, and makes rigorous but clear principles of executive editing policies helps production companies follow rules easily. In addition, it is also found that to promoting Hakka TV became an influential TV channel, interviewees suggest the channel to widen and adjust its marketing strategies.