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|Other Titles:||Analysis on the Transformation Dilemma of Political Party’s Newspapers in Taiwan—Take Central Daily News as an Example|
Tang, Jiang Hai
|Issue Date:||2016-09-08 14:34:54 (UTC+8)|
This paper primarily focuses on the problems of transformation dilemma of political party’s newspapers. Central Daily News, one of the a few major political party’s newspapers, has been experiencing frustration regarding its general marketing while the society has been marching toward democracy. Without discussing the aspects of mess media system policy and power struggle issues, this paper is more interested in the correlation between the political cultural factors and the transformation dilemma of the Central Daily News. The analyses are constructed from the point of views on a specific political party and the organization format of the party’s newspaper, and how they are related to the culture and society of Taiwan. The interaction between the newspaper organization and the political party has always been based on the traditional ideation of authoritarianism which has always been the core policy of how political culture is managed in Taiwan. However, on the other hand, some radical members in the society at the same time have been trying to revolt such a tradition by declaiming against authoritarianism and mobilizing democratism. Under this condition, the content of Central Daily News seems to be meaningless and lack of the kind elements the society has requested for. In other words, the newspaper marketing mechanism has faced the dilemma of whether follow through the tradition of its authoritarian system or adapt to the trend of democracy among the field of mess media. Finally, the paper also raises the suggestions of the solution for the transformation dilemma of political party’s newspapers; that is, the policy system should be more exoteric and negotiable in order to accommodate the needs for democracy in the society.
|Relation:||新聞學研究, 97, 127-177|
Mass Communication Research
|Appears in Collections:||[新聞學研究 TSSCI] 期刊論文|
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