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https://ah.lib.nccu.edu.tw/handle/140.119/10199| 題名: | 顧客基礎的品牌權益建立之研究 | 其他題名: | The Building of Customer-Based Brand Equity | 作者: | 洪順慶 Chen, Cheng-hsui;Horng, Shun-ching |
關鍵詞: | 品牌權益 ; 廣告訴求策略 ; 品牌權益來源組合類型 Brand equity ; Advertising strategy ; Combination of brand equity source |
日期: | Dec-1998 | 上傳時間: | 25-Nov-2008 | 關聯: | 管理學報, 15(4), 623-642 | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
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| index.html | 175 B | HTML2 | View/Open |
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