Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/10199
DC Field | Value | Language |
---|---|---|
dc.creator | 洪順慶 | zh_TW |
dc.creator | Chen, Cheng-hsui;Horng, Shun-ching | - |
dc.date | 1998-12 | en_US |
dc.date.accessioned | 2008-11-25T02:31:55Z | - |
dc.date.available | 2008-11-25T02:31:55Z | - |
dc.date.issued | 2008-11-25T02:31:55Z | - |
dc.identifier.uri | https://nccur.lib.nccu.edu.tw/handle/140.119/10199 | - |
dc.format | application/ | en_US |
dc.language | zh-TW | en_US |
dc.language | en-US | en_US |
dc.language.iso | en_US | - |
dc.relation | 管理學報, 15(4), 623-642 | en_US |
dc.subject | 品牌權益 ; 廣告訴求策略 ; 品牌權益來源組合類型 | - |
dc.subject | Brand equity ; Advertising strategy ; Combination of brand equity source | - |
dc.title | 顧客基礎的品牌權益建立之研究 | zh_TW |
dc.title.alternative | The Building of Customer-Based Brand Equity | - |
dc.type | article | en |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.languageiso639-1 | en_US | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
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index.html | 175 B | HTML2 | View/Open |
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