Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/10204| DC Field | Value | Language |
|---|---|---|
| dc.creator | 耿慶瑞 ; 黃思明 ; 洪順慶 | zh_TW |
| dc.date | 2002-03 | en_US |
| dc.date.accessioned | 2008-11-25T02:32:37Z | - |
| dc.date.available | 2008-11-25T02:32:37Z | - |
| dc.date.issued | 2008-11-25T02:32:37Z | - |
| dc.identifier.uri | https://nccur.lib.nccu.edu.tw/handle/140.119/10204 | - |
| dc.format | application/ | en_US |
| dc.language | zh-TW | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation | 管理學報, 19(1), 1-39 | en_US |
| dc.subject | 互動廣告 ; 互動層次 ; 瀏覽行為 ; 產品類型 ; 廣告效果 | - |
| dc.subject | Interactive advertising ; Levels of interactivity ; Navigation behavior ; Product type ; Advertising effectiveness | - |
| dc.title | www互動廣告效果之研究 | en_US |
| dc.title.alternative | The Effectiveness of WWW Interactive Advertising | - |
| dc.type | article | en |
| item.languageiso639-1 | en_US | - |
| item.cerifentitytype | Publications | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| index.html | 175 B | HTML2 | View/Open |
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