Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/10261
DC Field | Value | Language |
---|---|---|
dc.creator | 樓永堅 | zh_TW |
dc.creator | Lee, Moonkyu; Lou, Yung-Chien | - |
dc.date | 1996 | en_US |
dc.date.accessioned | 2008-11-25T02:42:24Z | - |
dc.date.available | 2008-11-25T02:42:24Z | - |
dc.date.issued | 2008-11-25T02:42:24Z | - |
dc.identifier.uri | https://nccur.lib.nccu.edu.tw/handle/140.119/10261 | - |
dc.description.abstract | Based on conjoint analysis technique, this study investigates how consumers utilize intrinsic and extrinsic cues in determining the quality of a product. The focus is on the effects of consumer individual difference variables on the relative importance of such product cues. The results show that product familiarity, enduring involvement, and price-reliance schema have a significant influence on customer utilization of extrinsic cues. The implications of the results are discussed. | - |
dc.format | application/ | en_US |
dc.language | en | en_US |
dc.language | en-US | en_US |
dc.language.iso | en_US | - |
dc.relation | Journal of Applied Business Research, 12(1), 21-29 | en_US |
dc.subject | Consumer; Individual | - |
dc.title | Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations | en_US |
dc.type | article | en |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en_US | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
Appears in Collections: | 期刊論文 |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.