Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/10297
DC Field | Value | Language |
---|---|---|
dc.creator | 樓永堅 | zh_TW |
dc.creator | Lou, Yung-Chien | - |
dc.date | 1995-06 | en_US |
dc.date.accessioned | 2008-11-25T02:49:22Z | - |
dc.date.available | 2008-11-25T02:49:22Z | - |
dc.date.issued | 2008-11-25T02:49:22Z | - |
dc.identifier.uri | https://nccur.lib.nccu.edu.tw/handle/140.119/10297 | - |
dc.description.abstract | 本文建議一新的市場區隔方法,以消費者的品牌選擇一類別資料,為區隔基礎。品牌選擇代表消費者對行銷組合的回應,因此,消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先,將探討有關市場區隔之文獻,接著說明建議的方法及其可能的延伸。 | - |
dc.description.abstract | An alternative market segmentation approach is proposed. The aggregation process is based on the consumers` brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed. | - |
dc.format | application/ | en_US |
dc.language | en | en_US |
dc.language | en-US | en_US |
dc.language.iso | en_US | - |
dc.relation | 國立政治大學學報, 70, 329-342 | en_US |
dc.title | A Categorization Approach to Market Segmentation | en_US |
dc.type | article | en |
item.openairetype | article | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.languageiso639-1 | en_US | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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329342.pdf | 1.15 MB | Adobe PDF2 | View/Open |
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