政大學術集成


Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/103077


Title: 百年孤寂--廣告、公共關係與消費行為,理論流派的分與合
Authors: 郭貞;劉美琪;黃懿慧;陳文玲
Contributors: 廣告系
Keywords: 廣告;公共關係;消費行為
Date: 1999-07
Issue Date: 2016-10-20 15:15:45 (UTC+8)
Relation: 廣告學研究, 13, 1-18
The Journal of Advertising & Public Relations
Data Type: article
Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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