Through an online survey, information about 999 Internet users was collected and analyzed with a view to examining their channel selection behavior. Two path models were proposed and tested to examine the effects of the individual's demographics, market mavenism and shopping orientation on their use of the Web, catalog, and retail stores as shopping and buying channels. ANOVA and LISREL covariance analysis were used in testing the hypotheses. Results from the analyses have indicated that market mavens were more likely to make use of multiple channels to acquire product information as well as to make purchases than non-mavens. Convenience-centered shoppers tended to favor the web, but recreational and cautious shoppers cared for retail stores and disfavored the web. In addition, some demographic factors also showed direct or indirect impacts on channel selection. Males were more likely to make use of all three channels than females to search for product information and to make purchases. Older respondents cared more for convenience, whereas, the younger ones looked for recreation in shopping. Respondents of a higher socio-economic standing, as indicated by a higher educational level and income, reported more information search and purchase on the web and on other channels.