The Internet is not only the youngest new medium, but also the fastest - developing medium which is in need of our understanding. In view of this, the paper is the first-ever research to find out the role the Internet plays in Taiwan's election campaigns by conducting a case study of the 1998 general election. Beginning with describing the advantages of network media and the developments of Internet campaigning in Taiwan since 1994, the researcher then focuses on the 1998 general election to further explore the use of Internet campaigning. The findings show: (1) the larger the district is, the more candidates would like to campaign via the Internet; (2) There is a large gap of Internet usage in campaigning between urban candidates and rural candidates; (3) Candidates from major party prefer to employ Internet campaigning more than minor party candidates and independent candidates; and (4) Candidates who won the election prefer Internet campaigning more than those who lost. The findings dispute the conventional conception of Internet campaigning - well-suited to poor candidates because of its cost-efficiency and no media control. In addition, besides building campaign web sites, the paper also reviews online advertising, online mobilization, and online fund-raising as three doable ways for future Internet campaigning.