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Title: Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners
Authors: 祝鳳岡
Contributors: 國立政治大學廣告學系
Keywords: 規劃;廣告
Date: 1993-06
Issue Date: 2016-10-25 15:29:13 (UTC+8)
Abstract: The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspectie, this paper provides an example showing planning efforts in order to enhance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan.
Relation: 廣告學研究, 2, 139-156
Data Type: article
Appears in Collections:[廣告學研究] 期刊論文

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