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|Title:||Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners|
|Issue Date:||2016-10-25 15:29:13 (UTC+8)|
|Abstract:||The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspectie, this paper provides an example showing planning efforts in order to enhance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan.|
|Relation:||廣告學研究, 2, 139-156|
|Appears in Collections:||[The Journal of Advertising & Public Relations ] Journal Articles|
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