Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/103268
DC Field | Value | Language |
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dc.contributor | 國立政治大學廣告學系 | |
dc.creator | 劉美琪 | zh_TW |
dc.date | 1994-03 | |
dc.date.accessioned | 2016-10-25T07:29:49Z | - |
dc.date.available | 2016-10-25T07:29:49Z | - |
dc.date.issued | 2016-10-25T07:29:49Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/103268 | - |
dc.description.abstract | 針對台灣廣告綜合代理從業人員,本研究探討之主題為廣告人在工作上所面臨之道德困擾或矛盾。在回收的120份問卷中,除了32.5%的受訪者表示,未曾在工作上經歷過個人道德標準的衝突外,另67.5%之受訪者回覆道德挑戰經常出現於工作中。依受訪者所提出之頻率,問題依次為:(一)產品本身的性質,(二)廣告的內容,(三)公司與客戶的關係,(四)市場調查的可信度,(五)回扣之收取,及(六)服務品質等。 | |
dc.description.abstract | A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5% responded that ethical problems did not exist, 67.5% admitted that ethical decision was a commonplace at work. Based on the number being mentioned, those ethical problems are:(1)product-related,(2)the message of advertisements,(3)agency-client relationship,(4)the creditability of research,(5)undertable rebate and,(6)the quality of service. | |
dc.format.extent | 109 bytes | - |
dc.format.mimetype | text/html | - |
dc.relation | 廣告學研究, 3, 145-158 | |
dc.subject | 專業 ; 從業人員 ; 道德認知 ; 廣告 | |
dc.title | 廣告從業人員專業道德認知研究 | zh_TW |
dc.title.alternative | Advertising Practicionrs` Perceptions of Professional Ethics | |
dc.type | article | |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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index.html | 109 B | HTML2 | View/Open |
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