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Title: 企業公民新聞報導對公眾認知的影響:從企業形象與關係建立談起
Authors: 楊意菁
Keywords: 公共溝通;公眾認知;企業公民;企業社會責任;新聞報導
Corporate citizenship;Corporate social responsibility;News coverage;Public communication;Public perception
Date: 2014-01
Issue Date: 2016-11-07 15:45:40 (UTC+8)
Relation: 廣告學研究, 41, 1-38
Data Type: article
Appears in Collections:[廣告學研究] 期刊論文

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