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Title: 認知缺口與危機傳播:以企業竄改產品有效日期為例
Authors: 楊奕源;姚惠忠
Keywords: 危機傳播;危機情境;危機反應策略;情境認知缺口;期望缺口
Crisis communication;Crisis situation;Crisis response strategy;Situational cognition gap;Expectation gap
Date: 2014-01
Issue Date: 2016-11-07 15:45:44 (UTC+8)
Relation: 廣告學研究, 41, 39-67
Data Type: article
Appears in Collections:[廣告學研究] 期刊論文

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