|Other Titles: ||主要政黨網路廣告之特徵：2012 年眾議院選舉之個案研究（Characteristics of Internet Commercial Messages by Major Parties: Case Studies of 2012 House of Representatives Election in Japan）|
|Keywords: ||眾議院選舉;資訊通信技術;ICT;商業廣告（CM）／影片（CF）;政策／政治資訊;the House of Representatives election;Information and Communication Technologies;ICTs;commercial messages/films;policy/political information|
|Issue Date: ||2016-12-06 16:15:22 (UTC+8)|
The purpose of this paper is to understand the characteristics of internet Commercial Message (CM) content provided by major parties during the 2012 House of Representatives election. The examination's findings are as follows: The Democratic Party of Japan emphasized its political decisions and the results of policies proposed in 2009. The catch phrase of the Liberal Democratic Party 'Recover Japan' can describe the LDP itself or its political power. New Komeito emphasized the focus on policy issues and its role in achieving agreement among political parties. The policies which will be promoted are not indicated, which leaves room for improvement. The Japanese Communist Party had 8 CMs under 4 comical themes based on its recent political path. Other parties also paid attention to the ease with which the language was communicated. Under the circumstances that a change of political power is likely to happen based on the trend of 'public opinion', there are issues of developing specific content from the viewpoint of PR and political marketing. This corresponds with the capability to assume political power as well as improve e-governance when information and communication technologies are utilized by political parties.
|Data Type: ||article|
|Appears in Collections:||[問題と研究] 期刊論文|