Through on-line surveys, information about 1060 American and 909 Taiwanese internet users were collected and analyzed with a view to comparing their channel selection behavior in shopping for a variety of products/services. Individual demographic factors (i.e., gender, age, and education) and their shopping orientations were used as the predictors of their use of the Web, catalogs, and retail stores for product information as well as for product purchase venues. Retail store was still the predominant marketing channel for many product categories; however, the Web emerged as the top choice for a few digital products. Catalog was the lagging behind one though it has existed in marketplace longer than the Web. Results from multiple regression analyses indicated that individual's acquaintance with a particular channel was a strong predictor of the frequency of the channel usage. Meanwhile, shopping orientations, such as, convenience, experiential (pre-purchase inspection) and selective shopping showed significant impacts on the use of the Web and of catalogs respectively.