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Title: 一個考慮閱聽人體驗喜好的電子新聞推薦模型
An e-news recommendation model based on consumer's experience and preference
Authors: 朱為丞
Contributors: 許志堅

Keywords: 體驗行銷
Date: 2016
Issue Date: 2017-03-01 17:35:02 (UTC+8)
Abstract: 本研究嘗試建立一個考慮使用者體驗喜好之電子新聞推薦模型。我們以Schmitt提出之策略體驗模組為基礎了解使用者對各體驗之重視程度,分析使用者對各種不同型式體驗之重視程度以作為ID3決策樹機器學習演算法的輸入屬性,並以消費者對於電子新聞的喜好與否作為目標屬性,利用決策樹演算法計算這些輸入屬性(使用者對各種不同型式體驗之喜好)與目標屬性(使用者對於電子新聞的選擇)之間的關聯式規則。接著利用這些規則來建構一個預測模型,以評估閱聽人對於未知電子新聞的接受程度,從而建立一個能有效符合使用者個人體驗喜好之新聞推薦模型。
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Description: 碩士
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Data Type: thesis
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[數位內容與科技學士學位學程] 學位論文

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