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題名: | Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes | 作者: | 張卿卿 Chang, Chingching |
貢獻者: | 廣告系 | 日期: | Aug-2016 | 上傳時間: | 25-Apr-2017 | 摘要: | This study argues that behavioral recommendations in health news function as cues to action. A proposed self-oriented model seeks to explore the impacts of behavioral recommendations in health research news as cues to action through their influences on self-relevancy and self-efficacy. A content analysis (Study 1) first establishes that health research news commonly features behavioral recommendations. A message experiment (Study 2) then explores the utility of behavioral recommendations as cues to action by demonstrating a self-relevancy effect: Health research news with, as opposed to without, behavioral recommendations increases the self-relevancy of advocated health behaviors, which then improve people’s attitudes toward and intentions to adopt those behaviors. A second message experiment (Study 3) tests whether varying presentations of behavioral recommendations alter their effectiveness as cues to action and thus people’s behavioral intentions through a dual effect process. In addition to the previously demonstrated self-relevancy effect, this experiment shows that concrete, as opposed to abstract, behavioral recommendations trigger a self-efficacy effect, increasing perceived self-efficacy and further improving behavioral intentions. | 關聯: | Journal of Health Communication, Vol.21, No.8, pp.954-968 | 資料類型: | article | DOI: | http://dx.doi.org/10.1080/10810730.2016.1204377 |
Appears in Collections: | 期刊論文 |
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